Press Releases

NEW INTERACTIVE ICESOUND WEBSITE 

Danish sound house, ICEpower, releases new interactive website for the audio enhancement software, ICEsound. 

Søborg, Denmark, 1st October 2017: With ICEsound installed in portable electrical devices from major brands like ASUS and Samsung, Danish sound house, ICEpower, has released a new interactive website. One of the main goals of the website is to make information about the software product easily accessible for customers and end users. The website’s interactive functionalities are also a way of supporting ICEpower’s clients in their B2C marketing. 

Head of Sales & Marketing at ICEpower, Mads Emil Solgaard, explains:  

“Our embedded audio enhancement software, ICEsound, takes audio quality in portable products to new heights. What better way to show that than making customers and end users able to experience it first-hand? Hence the interactive design and functionality. This is also a part of our broader marketing strategy as a B2B company. Our clients should always be able to use ICEpower’s communication in their own B2C marketing. 

The new interactive ICEsound website can be experienced at www.icesound.dk, and it’s also accessible by smartphone. If you want more information about ICEsound, please contact Head of Sales & Marketing, Mads Emil Solgaard at SOL@icepower.dk. 

ICEpower is a fast growing, innovation-based sound house specializing in audio power conversion solutions. With market leading clients in Europe, Asia and North America, ICEpower’s brand promise is to deliver the industry’s best audio performance.

ICEpower, the Danish innovation-based sound house, releases new main website with webshop and client portal. 

Søborg, Denmark, 1st October 2017: Since the buy-out from famous hi-fi electronic-brand, Bang & Olufsen, ICEpower has been on a journey towards independency and brand singularity. With the release of the new main website, ICEpower has taken a huge step in that direction. The site also contains a webshop where clients easily can purchase products and samples using different credit card solutions. 

As a high-tech B2B company providing advanced electronic components to the music industry among others, ICEpower has had several overall goals with the new website. Besides creating a new visual identity, which blends the music world and ICEpower’s tech approach, it has been of paramount concern to make information access easy for customers and customer’s customers. 

Head of Sales & Marketing at ICEpower, Mads Emil Solgaard, explains: “One of the main goals of our new website is to support our customer’s B2C marketing towards end users. Today the world of B2B and B2C marketing is merging and the lines are becoming blurred. Consumers and end users research online to a higher degree to learn about products they contemplate buying. As a pure B2B brand, we therefore have a wish to create an exciting and engaging story around our technology that is relevant to our customers and supports them in their marketing towards end users.” 

The new ICEpower website can be visited at www.icepower.dk. If you want more information about ICEpower, please contact Head of Sales & Marketing, Mads Emil Solgaard at SOL@icepower.dk.

ICEpower is a fast growing, innovation-based sound house specializing in audio power conversion solutions. With market leading clients in Europe, Asia and North America, ICEpower’s brand promise is to deliver the industry’s best audio performance. 

The 2 Founders of Audio Bricks, and prior Founders of respectively Anaview AB, Patrik Boström and Upcon Technology A/S, Lars Press Petersen will continue their carriers as Chief Technology Officers of ICEpower.

From September 1st, 2016 Patrik Boström holds the position as CTO, Amplification, and Lars Press Petersen holds the position as CTO, Research and SMPS in ICEpower.

THE NEW OWNERS OF ICEPOWER
On May 1st, 2016 Keld Lindegaard Andersen, CEO and Mads Emil Solgaard, VP, Sales & Marketing together with the private equity fund, Industry Development acquired ICEpower A/S from Bang & Olufsen A/S.
Patrik Boström and Lars Press Petersen have now become partners and shareholders of ICEpower in line with Keld, Mads Emil and Industry Development.

The reason for this merger is that Lars, Patrik, Mads Emil and Keld wish to ascertain that we are the best independent Class D sound house in the world for our customers. We see the merger as a step towards consolidating this position.
All activities in ICEpower and in the Bolecano company and under the Audio Bricks brand will continue as business as usual.This is the best possible news for anybody working together with either ICEpower, Bolecano or the new brand Audio Bricks.
There is only one difference: Together we are so much stronger. ICEpower has some of the best class d and audio acoustic engineers in the world. Adding the expertise of Lars and Patrik, their knowledge and technologies to ICEpower makes our combined team stand out.

ONE OLD IDEA AND SEVERAL NEW
This idea is not new. ICEpower and Anaview were founded at the beginning of this century. Patrik founded Anaview in 2001 in Sweden only two years after ICEpower was founded in Denmark.
We share the same ideas on development of quality sound by technology and combining technologies to reach our goals. Already in the early zeroes we worked together, became friends and discussed how we could join forces. The timing is right for all of us now.
Lars is also an old friend of the house. Lars held the position as Innovation Manager in ICEpower from 2003 to 2007. Welcome home to Lars and Patrik.

“While this merger is an old idea we have several new ideas on how we are going to keep inventing, on how to grow the company and how we are going to co-operate with numerous companies in the industry” CEO Keld Lindegaard Andersen, ICEpower.

PREMIER LEAGUE PLAYERS
Lars and Patrik are in a certain league within Class D power electronics. Lars holds a Ph. D in Power Electronics and founded his own company, Upcon Technology specialising in switch mode power supplies in 2008 until he started Audio Bricks with Patrik just 2 years ago. Lars is an innovator and power supply specialist. Patrik, BSc, Electrical Engineering is born into™ audio. Patrik has developed amplifiers and power supplies for OEM automotive, after market automotive, high end, consumer, home theatre, sound reinforcement, rolling stock etc.Together Lars and Patrik have invented an impressive number of important patents within Class D power electronics and audio.

CONTACT DETAILS:
Lars Press Petersen: lpp@icepower.dk
Patrik Boström: pbm@icepower.dk
Mads Emil Solgaard: sol@icepower.dk
Keld Lindegaard Andersen: kll@icepower.dk

ICEpower Management and the Danish private equity fund Industry Development has acquired ICEpower A/S with a 50% / 50% ownership.

This is a fantastic opportunity to the benefit of our customers, says CEO of ICEpower A/S, Keld Lindegaard Andersen. On June 1st, 2012 we changed the name from Bang & Olufsen ICEpower A/S to ICEpower A/S since that day we have been preparing for a future in which we would leave the Bang & Olufsen Group in order to become independent. We are now as independent as we can possible become. At the same time, we have the best possible partner one can find in Denmark amongst private equity partners.

Industry Udvikling is all about developing small and medium-sized industry companies with a long-term scope.Industri Udvikling was formed in 1994 with the object of setting up a private equity company that was to invest in small and medium-sized Danish manufacturing companies. Industri Udvikling invests primarily in Danish manufacturing companies with sales up to DKK 400 million, with the aim of developing the companies over a number of years. There is no fixed timeframe for how long a company should remain in the ownership of Industri Udvikling.

The goal for the ICEpower management team and Industri Udvikling is to develop ICEpower further and consolidate its position as a leader in class d audio power conversion. ICEpower will continue to provide class D audio solutions to manufacturers of professional and consumer audio products. The ICEpower management team will own 50% of the company and so will Industri Udvikling (50%).

ICEpower is a fast growing, innovation-based sound house specializing in audio power conversion solutions. With market leading clients in Europe, Asia and North America, ICEpower’s brand promise is to deliver the industry’s best audio performance.